Brand Basics

These basic guidelines bring together the components necessary to communicate the California Community Colleges brand. They establish primary logo guidelines, color palette and typography standards. Ultimately, these guidelines aim to ensure consistency across the system.


Official Seal

The official seal has been modernized to enhance reproduction and retain brand integrity and accessibility, seamlessly integrating with the overall brand architecture.

Usage of the seal is reserved for formal applications such as board resolutions, official stationery or diplomas.

In order to maintain consistency, the seal should never be altered or recreated.

To request seal artwork, contact the Office of Communications and Marketing.

 Official seal illustration

Primary Logo Signature

The primary logo signature is the simplest way of communicating the California Community Colleges brand. The new symbol has been updated for modern usage, and the refined logotype speaks with the clarity and consistency needed for the most open and accessible system of higher education in the world.

 Logo signature graphic

Primary Logo Variations

The primary logo signature is available in two variations: a single-line, horizontal version and a three-line, vertical (stacked) version.

Whenever possible, the horizontal version should be used unless space is limited or the one-line version is not legible.

 Logo variations illustration

Primary Logo Clear Space

 Logo clear space illustration

A minimum clear space is required around the logo equal to the height of the capital “C” (cap height) to ensure legibility.

A larger amount of clear space increases legibility, so always add more clear space around the logo wherever possible.


Logo Signature Do Nots

  1. Never use an unauthorized color combination.

  2. Do not rearrange elements of the logo signature.
     
  3. Never combine campaign elements with the California Community Colleges symbol.
     
  4. Do not use a previous typeface with the new symbol.
     
  5. Never manipulate or distort the logo.
     
  6. Do not add words to create a new logo treatment unless authorized by the Office of Communications and Marketing.
 Logo do nots illustration

Logo Colors

Each logo signature is available in several color variations depending on the application.

 Logo colors illustration

Wordmark

Our wordmark is a uniquely drawn set of typography characters and should be treated as artwork, not as “live” text. The wordmark has been set with particular letterspacing and should not be recreated for a logo by typing it out. When used as a logo, the wordmark should always be accompanied by the symbol.

Examples where the wordmark may be used alone include pens, USB thumb drives, lanyards and other small items.

 Wordmark illustration

Typography

The official typefaces for the California Community Colleges are Crimson Text and Source Sans Pro.

Crimson Text is considered the primary typeface and should be used as a display font in headings.

Source Sans Pro is the secondary typeface and can be used as a display or text font. It is also used within the secondary and tertiary logo signatures.

Both fonts are open source and available on the Resources page.

 Typography illustration

Crimson Text

Crimson Text (also referred to as Crimson) is a serif typeface inspired by old-style fonts like Sabon, Minion and Garamond and includes features such as old-style figures, small caps and flourishes.

No other serif typeface should be used in combination with or in place of Crimson.

 Crimson Text illustration

Source Sans Pro

Source Sans Pro is a sans-serif typeface created by Paul D. Hunt for Adobe Systems with inspiration from the clarity and legibility of American gothic typefaces from the 20th century, while new details were added to differentiate similar letter forms.

No other sans-serif typeface should be used in combination with or in place of Source Sans Pro.

 Source Sans Pro illustration

Typography In Use

Typography plays an essential role in communicating the voice or tone of the California Community Colleges, and a consistent look and feel ensures recognition and legibility.

This section is an example of how to apply our typefaces and should not restrict possible variations in application.

 Typography in use illustration

Color Palette

 Blue and gold color palette illustration
 Grey color palette illustration

 
 Color accessibility warning symbol

Keep Accessibility In Mind

Colors marked with this symbol are not accessible when paired with white, and may not be accessible with other colors.

These colors should primarily be used for decorative elements and should not be used to convey important information that may not be readable by the visually impaired.

Please refer to the Accessibility Center for resources on color contrast and accessibility tools.